The Short Version: foundation stocks and provides quality men’s room toiletry products to 170,000+ clients within the U.K. the shaving services and products, skincare range, hair-loss treatment options, and registration cartons give guys an opportunity to update their own day routines and groom themselves to cheating hookup appear and feel their best. If you are looking for an unique present for a boyfriend, spouse, grandfather, or cousin, possible scan Cornerstone’s tailored shaver handles and luxury gift containers for many ideas.
My boyfriend and I also were internet dating for only a few months whenever their birthday loomed about schedule. He stated I didn’t need to get him something, but i needed to display that we cared. And so I explored online for something useful, satisfying, and personal. After rejecting polo shirts and bottles of cologne, At long last settled on a shaving system.
I realized from up-close knowledge that shaving often irritated my sweetheart’s skin, in which he struggled maintain their face silky smooth. We gave him two premium items to make their daily shaving ritual easier to manage, and we also both reaped the advantages.
U.K. business person Oliver Bridge established Cornerstone in 2014 to aid males and present them the shaving and skincare items to look after by themselves on another degree. This business centers on men’s room comfort, health, and assurance.
Over the years, Cornerstone has expanded its range to add every little thing guys have to take care of themselves and also make on a clean start to the day. The on-line shelves function deodorant, hair-loss remedies, lotion, multi-vitamins, mouthwash, plus condoms. Foundation works down a registration design, so people can customize a delivery timetable and restock their favorite items thirty days after thirty days or year in year out.
Cornerstone has shipped over 1 million purchases to date this year, additionally the crowdfunded business has raised significantly more than £8 million.
Vivien Hinds, the PR person for Cornerstone, stated the business’s average client is actually a «busy working man whon’t have time to go right to the store.» These males vary in age from 18 to 65, as well as enjoy having a good service like Cornerstone behind them.
The luxurious Gift Box Can please All Shaving Needs
The Cornerstone team places plenty of idea and effort to the product line. They usually have designed skincare products which tend to be vegan-friendly and cruelty-free, plus they’ve developed shaving membership cartons to make it easier for males to maintain their bathroom cabinets stocked together with the right materials.
Relating to Vivien, 92percent of customers are men, and 8% are ladies who are shopping for themselves or for the men inside their resides.
The blissful luxury Surprise Set is among Cornerstone’s most popular items, especially across the vacation trips. The plan contains a personalized chrome razor handle, 6 German engineered razor blades, pre-shave scrub, along with other painful and sensitive cosmetic services and products. The gift ready also incorporates a voucher for a price reduction on client’s basic membership purchase. By doing this, the gift is not only a one-time thing because it can motivate a brand new everyday hygiene schedule.
The Cornerstone subscription is easy to manage on line. Consumers can tailor the timing and services and products to match their needs, tastes, and schedules.
«there is a constant need to bother about modifying your own program or running out of stuff or nipping over to the shop,» Vivien said. «it is possible to entirely tailor it to yourself which only makes circumstances much easier for our people.»
Whether you’re giving your guy a fully stocked membership field or a shaver handle along with his initials on it, you are able to scan foundation’s brand for revolutionary and effective ways to indulge yourself or your own man. Their fully stocked membership bins, customized razor handles, and high quality cosmetic products set individual comfort initial.
Design From associate suggestions to introduction unique Products
Cornerstone features over 170,000 users. These people make use of Cornerstone services and products daily and supply important opinions for the group. The business prides alone on being people-powered â most likely, it got the start through crowdfunding â also it incorporates customer feedback into its creation process.
Given that staff tries to launch brand new pharmaceutical services and products, it hinges on its users so that all of them understand what path to get and what types of services and products will resonate employing customer base.
«I absolutely like the corporation. First-class products and customer service is actually the best.» â Trustpilot review of Cornerstone
«We utilize all of our people to test new services before we launch them,» Vivian demonstrated. «So, we know when we would create the last item, we are creating something that our clients wish â not really what we desire or other people want. It really is totally member-focused.»
Lots of fb ratings mirror the satisfaction included in these products. «products are brilliant,» said Stephen A. «i am pleased to state i am an element of the Cornerstone customers, and that I’ll end up being buying more of their products in my own next box!»
Another Twitter reviewer mentioned Cornerstone’s shaver is actually his all-time specialty. «i have been shaving for 32 decades, and that I can very confidently say, without having any hesitation, that shave using the foundation ended up being the absolute most comfortable and fulfilling shave I’ve ever had,» the guy stated. «I’m completely happy using my choice, a decision well-built, albeit one I wish I would generated long ago.»
In addition to this, 74% of Trustpilot product reviews price foundation as outstanding, and another 15% state they are great. «So energizing getting a company that appreciates customer service,» John wrote. «Kindly keep it up, Cornerstone, and you may have our company for some time.»
Earlier on this current year, Cornerstone launched treatment options for male erectile dysfunction and hair loss. Trying the long term, the group plans to consistently help males nationally by further broadening their own selection health insurance and well being items for men.
Cornerstone presently has many jobs in the offing, yet it consistently listen to clients in order to create new tips and exhilaration. «We use the people’ feedback every step of this method,» Vivien informed us. «We listen, we adapt, so we allow users experiencing heard and valued.»
A People-Powered business situated in main London
Oliver Bridge established Cornerstone in July 2014 because he planned to create a person’s early morning shaving program less of a pain. He sat down at their dining room table and came up with an idea to have high-quality skin-care and shaving products to the arms in the active Londoner.
Due to the energy of crowdsourcing, their organization grew rapidly and became perhaps one of the most popular and respected self-care item providers within the U.K.
Nowadays, Cornerstone has actually a group of 24 enthusiastic and vibrant people who are passionate about their goal.
«It really is a good company to be hired for,» Vivien told all of us. «We’re people-powered, so we have actually a good customer service team and fantastic fuel.»
Vivien spent some time working at Cornerstone for nearly three-years, and she stated she likes the work-hard, play-hard tradition in the organization. Cornerstone arranges personal occasions, such as regular happy many hours and mini-golf competitions which get everybody else chuckling and having a very good time within back hours.
Team members experience the mobility to put their very own hrs and work from home on occasion. There is hierarchical administration system. Alternatively, individuals are reliable to get their work completed.
Work preserves an amiable environment with music playing within the background while everybody works in the great outdoors layout. Occasionally the business brings in steak meals or other snacks to improve comfort. During major recreations competitions, the Cornerstone group takes their own notebook computers inside kitchen area, put up a projector, watching the match while they function.
«It really is a very great society and planet to get into,» Vivien stated. «Because we are reasonably tiny, you will see the influence and exactly how your work helps the business. Everybody is known for his or her persistence nicely.»
Cornerstone brings Quality materials your Door
Sometimes it could be difficult to find an excellent present for a substantial additional. Should you want to consider beyond your polo-shirt box and provide him something he’ll use everyday, you should look at buying Cornerstone subscription package for this unique man in your lifetime.
A Cornerstone shaving kit is actually a great gift suggestion given that it enables guys to enhance their shaving experiences. My personal boyfriend appreciated my personal attempts to indulge him on his birthday, and then he started using pre-shave and aftershave items to soothe razor burn from their epidermis. In just a few days, the guy appeared much better, smelled better, and believed better.
Foundation provides several luxury toiletry items to assist guys take a look their finest to their subsequent date night. In terms of top quality cosmetic, the corporation provides the goods.
«a large focus for all of us is making certain our very own people are content,» Vivien mentioned. «nowadays people are therefore hectic, so we carry out whatever we are able to to make their alive simpler by automating the restroom for men, whilst continuing to cultivate high-quality products.»